NEWS

Text/Foshan Daily reporter Wu Rong, Mao Lei correspondent Bu Qianru

　　 In the 1980s, Western economist Michael Porter founded the theory of industrial clusters. Its typical performance is in a special area in a specific area, gathering a group of interrelated companies, suppliers, related industries and specialized systems and associations.

　　 Nowadays, the Yangtze River Delta and the Pearl River Delta, where private enterprises gather on a large scale, are regarded as the best practitioners of domestic industrial cluster theory. The pan-furniture industry is a well-deserved "handsman" in the Nanhai industrial cluster. Among the ten key industries in the region, seven are closely related to the pan-furniture industry.

However, industrial clusters are not simple additions. Their essence is more like a collection of addition, subtraction, multiplication and division. By sharing regional public facilities, market environment and external economy, information exchange and logistics costs are reduced, and regional agglomeration effects, scale effects, external effects and regional effects are formed. Competitiveness.

　　 Observing the first pan-furniture industry promotion conference in Nanhai District that just concluded from this perspective, we will find that it vividly interprets the core of the industrial cluster and brings new enlightenment to "cross-border integration" for the transformation and upgrading of Nanhai's traditional industries and the pursuit of high-quality development.

　　 Take the mission of the first echelon of the grassroots economy to explore the transformation and upgrade of the first echelon

　　From the time scale, the pan-home industry should be the first echelon of the grassroots economy in the South China Sea. It has witnessed and participated in the rapid development of China's reform and opening up for more than 40 years, and it also carries the blood and dreams of countless people in the South China Sea.

Cao Zhanbin, chairman of Jianmei Aluminum, switched from selling pork to setting up a factory, and turned a small enterprise with only one melting and casting machine into a leader in the aluminum profile industry; Liang Fengyi, chairman of Zhaoxin Group, was 16 years old and took 10 yuan to enter a rattan. At the age of 15, Xiao Hua, who dropped out of school and raised his family at the age of 15, grew up to become the "king of kilns" with the pursuit of technology, and founded the world-renowned ceramic company Mona Lisa... …Countless stories of struggle have built a pan-furniture industry map in Nanhai that can be proud of the whole country.

　　According to incomplete statistics, Nanhai District has cultivated pan-household related industries such as ceramics, furniture, metal materials, textiles, hardware, and electrical, involving more than 40,000 companies, including 8 listed companies with more than 500,000 employees. Among the ten key industries in the region, 7 are closely related to pan-home furnishings, with an industrial output value exceeding 300 billion yuan, accounting for about half of the total industrial output value of the region. The district has two national-level industrial cluster upgrade demonstration zones for textiles and hardware. Prior to this, well-known national brands such as aluminum profiles, underwear, ceramics, semiconductor lighting, and woven fabrics have been created. The brand value ranks first in the county-level regions of the country. At the same time, among the 109 hidden champion companies cultivated by Nanhai District, nearly half are related to pan-home furnishings. The slogan "Looking at the South China Sea at All Home Furnishings" lives up to its name.

　　 However, while achieving remarkable results, the Nanhai pan-furniture industry has also come to the "fork" of industry reform. From the demand side, the continuous improvement of social demand and consumer tastes puts forward higher requirements on the quality and brand of pan-home products; from the production side, emerging online marketing methods such as live e-commerce and Internet +, as well as assembly The changes in the real estate and construction industry models such as modern construction and refined decoration delivery have also forced the pan-household industry to update its brand marketing methods and production processes to adapt to the rapidly changing market environment.

　　 At the same time, the South China Sea, which has experienced rapid development for more than 40 years, has also entered the window of accelerated conversion of new and old kinetic energy. Gu Yaohui, secretary of the Nanhai District Committee, said that the development history, endowment and positioning of Nanhai determine that Nanhai is destined to take the path of modern industry leading high-quality development. The district takes the construction of "two highs and four new" modern industries as the main direction of industrial transformation and upgrading, and has introduced a large number of strategic emerging industry projects. The traditional manufacturing industry must undergo transformation and upgrading to catch the fast train of development.

With a mission on its shoulders, as the well-deserved "economic pillar" of the whole district, the pan-furniture industry raises the torch of transformation and upgrading. By holding the country's first pan-furniture industry promotion conference, it breaks the situation of single enterprises and single industries fighting alone, and develops the entire region brand.

　　 Cross-industry integration writes a footnote for South China Sea’s “two-industry integration”

　　From the perspective of the industry, this is the first concentrated professional appearance of the domestic pan-furniture industry; combined with the path of high-quality economic development in the South China Sea, it will become a milestone in the development of the "integration of the two industries" in the South China Sea.

　　 In July last year, Nanhai District was approved to become the only pilot area for the deep integration of the national advanced manufacturing industry and modern service industry in Guangdong Province. Since then, Nanhai has been exploring ways to promote the close integration of the value chain, industrial chain and innovation chain, supply chain, information chain, capital chain, and talent chain to transform traditional manufacturing with digital technology, incorporate more technological innovation elements, and integrate manufacturing. Building the industry into a technology- and capital-intensive industry to improve overall production efficiency and competitiveness.

　　 And this promotion meeting has verified the feasibility of this idea through the design of multiple special activities.

　　 Different from general professional exhibitions, this exhibition pays more attention to the integration of resources. There are more than 200 exhibitors, covering 16 industries, focusing on the development achievements of the Nanhai pan-home industry in terms of scale, specialization, internationalization, high-end, and life. New technology and other aspects of the application results; at the same time, a new product launch conference, live show, innovation and development theme summit and other events were held. Corporate executives, industry experts and scholars, and first-line brand pan-furniture designers focused on the pain points of industry development and new developments in the current development. Wonderful speeches on trends, new achievements, and new technologies. One exhibition and multiple meetings will give the promotion event a heavier connotation and promote the integration of the industrial chain and the innovation chain.

At the same time, the exhibition also fits the current mainstream marketing model of self-contained sales, with Nanhai pan-furniture products as the main element, special ten major functional experience exhibition areas, using different thinking concepts for scene design and space creation, and comprehensively creating consumer ideals The home furnishing scene, in the limited exhibition space, conveyed the infinite possibilities of the pan-furniture industry, and attracted about 50,000 visitors to the venue.

　　 In order to further demonstrate the overall strength of the Nanhai Pan-furniture supply chain, the organizer also organized buyers and citizens to visit the factories of Pan-furniture high-quality enterprises during the exhibition to expand the influence of the Nanhai Pan-furniture brand.

　　From the bounded to the unbounded, from the building of an industrial cluster to the outward delivery of the Nanhai pan-furniture regional brand-this extraordinary exhibition has become a new starting point for the transformation and upgrading of the Nanhai pan-furniture industry. Gu Yaohui made it clear: "Next, the pan-home industry will be used as an exploration pilot for the integration of the two industries, so that the pan-home industry will develop in the direction of the integration of the two industries, and strive to find a development path of the integration of the two industries with the characteristics of the South China Sea."

　　 What will be the specific samples of the Nanhai pan-household in the process of "integration of the two industries"? This promotion conference can foresee the future: to strengthen the integration of the innovation chain and the industrial chain, and the integration of the talent chain and the industrial chain. Through government bridging and industry alliances, leading outstanding designers and enterprises to carry out innovation cooperation, improve independent innovation ability and competitiveness of manufacturing industry; strengthen the integration of supply chain, commodity circulation chain and industrial chain. The supply chain provides sufficient raw materials and spare parts for the manufacturing industry to ensure the smooth progress of enterprise production; the commodity circulation chain reduces the circulation cost of commodities, reduces circulation costs, opens up various nodes of commodity circulation, and accelerates the speed of commodity circulation; strengthens the information chain and industrial chain Fusion. Vigorously develop the industrial Internet, make full use of big data, realize intelligent manufacturing, intelligent distribution, and intelligent services, and create an industry 4.0 manufacturing industry.

　　Innovation, seeking to become a trillion-dollar industrial cluster, injecting new impetus

　　 is the mountain nine ren, not a day's work. The stunning appearance of the first promotion conference injected an accelerator for the development of the Nanhai pan-furniture industry. However, with the continuous promotion of Foshan's "trillion-yuan industrial cluster" to make new breakthroughs, Nanhai still has a long way to go, with opportunities and challenges coexisting.

In terms of opportunities, the market size of China's self-contained decoration industry and prefabricated decoration market in 2020 will be 678.861 billion yuan and 96.003 billion yuan respectively; the overall penetration rate of fine decoration of the supply of new houses nationwide will increase from 12% in 2015 to 36% in 2020. However, compared with the more than 80% hardcover penetration rate of developed countries, there is still huge room for improvement. It is expected that the two will maintain a high-speed growth of more than 20% in the next three years.

Also last year, Nanhai District proposed to take the pan-furniture, construction, and non-ferrous metal industries as a breakthrough, and plan to build three industrial parks from a high starting point to promote the transformation and upgrading of traditional industries. In March this year, the Nanhai Pan-furniture Industry Alliance strengthened the high-quality pan The supply and demand connection between home furnishing enterprises and major domestic and foreign real estate developers, home improvement companies, builders, design institutes and other key Party A units has promoted cross-industry exchanges.

　　 The stage has been set up, it depends on how the pan-home industry is performing. This year, Nanhai District Federation of Industry and Commerce, Pan-Home Furnishing Industry Alliance, Guangdong Manufacturing Hidden Champion (Nanhai) Research Institute, and Guangdong High-growth Enterprise Development Service Center jointly launched the "White Paper on the Development of Pan-Home Furnishing Industry in Nanhai District." According to the data, home improvement, collaborative research and development with supply chain companies, regional brand building, and enhancement of digital capabilities are the future development tracks of the Nanhai pan-furniture companies.

　　 In response to these questions, this promotion will give answers in a form that is different from traditional exhibitions, and many suggestions have been collected through the event.

　　 Chen Lijian, director and chief designer of Chen Lijian Architectural Space Design Co., Ltd., combined with industry development trends, pointed out that future decoration needs should be fast, economical, beautiful, and environmentally friendly. Products are becoming more and more standardized, industrialized, and industrialized, and more and more capable of industrial output. In the production link, in the future, there will be an enabling system and a complete installation platform that will link the entire supply chain through AI intelligence and combine the flow and operating conditions. At the same time, industrial digitization will be initiated, and the design system of the factory will be opened up through AI, bringing a qualitative leap, and creating a trillion-level industry.

　　 Haier Group South China District Smart Home Integration Director Liu Dequan also said that the Internet of Things era, products not only provide functional needs, it should be the ecological side to create a variety of explosive scenes to meet the needs of users, while expanding the needs of users. I used to do addition, but now I want to do multiplication and even N-th power thinking.

　　 There is no doubt that, standing on the cusp of smart manufacturing, the Nanhai pan-home industry will use the "integration of the two industries" as an opportunity to promote the development of the industry with the accelerated integration of industrial chain resources. And its successful transformation will also illuminate the way for other traditional industries to transform and upgrade.