NEWS

Around us, smart homes are quietly occupying our vision. In fact, we have begun to use many smart home products. Such as smart curtains, refrigerators, rice cookers, water cups, speakers, door locks, access control, toilet lids and so on. As long as you carefully observe, there are actually many smart home products around you.

1. Smart home products are becoming wider and wider

For those friends who like to lose everything, or often leave their mobile phones or keys. With the increasing popularity of intelligence, we can see that even if you do not bring these two things, there will not be too many obstacles. Because the door lock is already intelligent, you can swipe your fingerprints, you can face recognition, you can enter a password; and you can also pay with face recognition without a mobile phone, so it doesn’t affect our purchases. This was completely unimaginable before.

More importantly, more and more homes are transitioning to intelligence. Without intelligence and digitalization, they are embarrassed to sell. Moreover, whether it is home appliances or ordinary digital household products, artificial intelligence models are being introduced, including the introduction of AI has become a trend.

2. China's smart home growth is expected to be 14.6% in 2021

A few days ago, IDC released a quarterly tracking report on China’s smart home equipment market, stating that China’s smart home equipment market shipments in the first half of 2021 were about 100 million units, a year-on-year increase of 13.7%; 2021 annual shipments are expected to be 230 million units, a year-on-year increase of 14.6 %. At the same time, the report predicts that China’s smart home equipment market shipments will continue to grow at a compound growth rate of 21.4% in the next five years, and that market shipments will approach 540 million units in 2025. The promotion of whole-house smart solutions in the consumer market will Become one of the important driving forces of market growth.

For the smart home market, this is actually good news. In the future, the rigid demand and iteration of home furnishing products for Chinese home users will bring a new marketing climax. We see that some traditional home appliance companies and Internet companies, including mobile phone companies, are entering this market. Whether in the wearable device market or the home market, the introduction of AI and the enhancement of more product functions will become the future of the home market. A hot spot matches the user's "just need".

IDC said that as an application scenario with high user acceptance in the whole house smart solution, the market shipments of smart lighting, security and automation related equipment will grow rapidly in the next five years. It is estimated that China's smart lighting equipment market shipments will exceed 100 million units in 2025, and home security monitoring equipment market shipments will be close to 120 million units.

3. Smart homes will become more and more flat

At present, most people's smart home entry starts with smart speakers named "entry", and various App control is the mainstream operation. Due to the lack of intelligence of home appliances, these smart homes have barriers to use for some users. For example, the elderly are not proficient in the application of mobile phone APP.

However, for young users, this is actually a major feature. For example, the smart access control system and the cat's eye system can directly observe everything in the home through the mobile phone App. There are already many people around us who have installed similar products at home to monitor the daily trajectory of the elderly or children at home. It can also be dealt with in a timely manner when an emergency situation arises. With the assistance of Smart Maoyan, you can directly have the ability to call the police or seek help from the property or community.

4. The diversification of smart home applications is driven by user needs

Intelligentization is an application mode, and some home appliance manufacturers have launched their own ecosystems, which can connect their own devices without any barriers, and finally can also be through their own App or other public accounts such as WeChat and Mini Programs. Time limit information, data stream sharing and sharing. This is also a development model. Some large-scale smart home manufacturers try this model to develop their own ecosystem.

It can be said that with the different lifestyles of people, the logic and format of the smart home industry should be fundamentally different. We are concerned that Internet companies, home appliance companies, and real estate companies all have different layouts in the smart home market, with different focuses.

They tried various standard staking enclosures, all trying to occupy an outlet that they recognized. It can be predicted that in the smart home market, the future will be a variety of application modes where technology is integrated into the home scene. The interweaving and mutual promotion of scenes and user needs are inevitable. It is also a development requirement for technology to match scenes and user needs. Products cannot be used as the basis. Oriented, but guided by user needs.

Only by letting users have a good application experience can they attract users to choose your product. If manufacturers are still stuck on what products they produce and what kind of passive products users can only choose, then there will inevitably be a bottleneck in development. We see that the reason why some traditional home furnishing manufacturers are unable to make greater breakthroughs is that, in a large way, they are guided by their own products, while ignoring the user's experience and needs.

The research and development of product functions cannot meet the needs of users. Passive and fancy applications are not where users’ “just needs” are, and the price has increased significantly, which is obviously unacceptable for users. It can be said that only the smart home that the user can feel is the real smart home. Whenever you don't make your own claim that it should be like this or that, but to constantly understand what the user's needs are, what functions and applications users want the product to achieve is the top priority.