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2021 is a year of steady progress in the "14th Five-Year Plan", and the "14th Five-Year Plan" is also a critical period for completing the "Made in China 2025" period. In the next few years, the domestic processing and manufacturing industries will undoubtedly continue to produce unprecedented and huge changes, and the whole house customization is naturally no exception. So what is the development prospect of the whole house customization industry in the next ten years? What kind of huge changes will the industry face? Everyone may wish to bring the above questions together to find the answer!

1. Will the whole-house customization industry be as concentrated as the home appliance industry?

The answer is obvious-no. The market share of the whole-house customized head company will be further expanded, but it will not be occupied by several companies like the home appliance industry. There are similarities between the furniture manufacturing industry and the home appliance manufacturing industry. The most common point is that the customer groups basically overlap. But the differences are more obvious: 1. The threshold for furniture manufacturing is lower, and the frequency of technological updates promoting product replacement is low; 2. The purchase of furniture is more concentrated offline, and the frequency of consumer demand is lower than that of home appliances; 3. The production capacity of furniture manufacturing is not It will be so concentrated.

The whole house customization industry is currently fiercely competitive, but the leading manufacturers will further expand the market and squeeze the market space of small and medium-sized factories. However, large factories can neither have absolute technical thresholds nor can they use scale to crush small factories in cost, so the industry will not form a real head concentration.

  2. Under the above premise, what changes will the custom furniture industry have in the future?

Some brands in the whole-house customization industry are thriving, and leading companies will still spend a lot of effort to occupy a larger market share. The competition among small and medium-sized custom furniture companies will also become more intense. Generally speaking, large factories have the advantages of scale and brand recognition, while small factories need to rely on differentiation and geographical advantages to compete. However, in the future, the role of creating differentiation will become less and less, and small factories should work hard in the direction of deepening the local market and creating high-quality services and reputation.

3. Why is the card of differentiation more and more difficult to play?

The current differentiation in the furniture manufacturing industry is not true differentiation, but rather the homogeneity of the industry is becoming more and more serious. The main difference of small factories is not that big factories can't do it, but big factories don't want to do it, because sesame and watermelon can't be picked up at once. The difference of the small factory is nothing more than the few cards, for example:

1. Plate difference. In order to optimize costs, large factories uniformly use particle board, while small factories use other plates for differentiation. In fact, small factories have neither the right to speak in product development nor much bargaining power over the plates. Whether this card will be useful in the future is completely uncontrollable. 2. Shaped customization. In order to optimize costs, large factories still use common modules on the basis of customization, which can greatly reduce workshop costs. Small factories have more free space for special-shaped customization. But with the further improvement of equipment and software technology, the effect of this card will be greatly reduced. Therefore, what small factories really have is the geographical advantage and independent price control. Only by cultivating the market deeply and establishing a good reputation can we have a more stable foothold. At the same time, the price strategy of small factories is more flexible and can vary from person to person to time and place.

4. Is the decoration company and the whole house custom company integrated?

At present, decoration companies and whole-house customization companies are still two types of enterprises. Some home improvement companies have increased the business of whole-house customization, and some whole-house customization companies are also experimenting with whole-house customization. Will these two types of companies converge? If prefabricated decoration is fully popularized, it is not impossible for home decoration and whole house customization to be fully integrated. However, from the current point of view, the market share of the prefabricated type is still too small, and the road to development is hindered and long. According to the current comments, the decoration company has no advantage in making custom furniture. The whole house customization can be separated from the home improvement process, and even the leading enterprises develop faster and larger in scale than the ** decoration enterprises. The reason is that the decoration companies are still engineering and service companies, and they are highly dependent on labor. The whole house customization is already a modern manufacturing industry, which is developing rapidly under the blessing of informatization and mechanization. There is no possibility of comprehensive integration between the two in the short term. The custom furniture of decoration companies generally has a higher premium, and the products are relatively high-end, and more decoration companies still adopt the traditional cabinet-making model, and there are differences in product positioning between the two. So the two will not merge.

5. How does the development of the real estate industry affect the whole-house customization industry?

I said at the beginning that the "14th Five-Year Plan" is a key development stage for "Made in China 2025". It is bound to curb the negative impact of excessive real estate growth on the manufacturing industry. The home improvement and home furnishing industries should face this. The future development should be: Improving production efficiency, optimizing market structure, and creating more competitive products are the main directions. Over-reliance on real estate in the home improvement and home furnishing industries will increase the uncertainty of future development. Although the old house renovation market will become more and more important in the future, it is currently There is not enough experience in this aspect of the layout, and the profit driver is not large enough. Furniture companies should respond to industry changes at any time, and act in accordance with market trends without blind trial and error. The impact of the hardcover house policy on the home improvement and furniture industry will be in the next few years. It will gradually become clear. This is a growth point valued by home improvement and furniture companies, but it is basically the stage for leading companies. At present, no leading companies have truly bet on the hardcover housing market.

6. What is the core of future competition?

The core of true competition in the future is production efficiency, especially the control of labor costs. At present, no matter which manufacturing industry can save a certain amount of labor, it will save a lot of cost. This current situation is only the direction of development and will not play an absolute role in the competition of enterprises, but as the competition becomes increasingly fierce, the role of cost advantage will appear. Companies that do well in cost optimization are not afraid of price wars when the market is fiercely competitive. There is still a lot of room for optimization in the design and production process of small and medium-sized furniture factories. At present, many small factories have a low level of informatization and rely heavily on labor. These companies urgently need software informatization solutions that are easy to implement to improve corporate efficiency. Modern factories are advocating Industry 4.0, but for small and medium-sized custom enterprises, as long as the informatization level of the factory can be made smoother, the manpower, efficiency, material utilization rate, and accuracy will be promoted, and the benefits will be very great. Considerable.

7. How do companies choose information software?

Nowadays, whole-house customization companies are inseparable from software, which is the foundation of modern manufacturing. It is not easy for companies to choose software, and changing software requires greater determination and cost. Therefore, it is very important to choose a software suitable for the development of the enterprise. Custom furniture companies should really value data reliability and expandability when choosing software. A simple explanation is whether the software can meet the current needs of the enterprise, and whether it can still smoothly meet the upgrade of the enterprise's informatization needs after the development of the enterprise.

8. What is the development trend of whole house custom software?

The Ministry of Industry and Information Technology's "14th Five-Year Plan" intelligent manufacturing development solicits opinions: 2025 industrial software domestic market satisfaction rate exceeds 50%. The localization of industrial software is a guiding direction of the country. It is also very important for the stability of the development of the enterprise. Just imagine if the processing software is controlled by foreign countries, then in the potential international confrontation, this is a weapon to curb the development of China's manufacturing industry. It is also a weapon to curb the survival of enterprises. Therefore, for domestic manufacturing software companies, it is a development period suitable for becoming bigger and stronger.

9. What are the new growth points for whole-house customization?

Although the whole house custom products are becoming more and more homogenized, some new growth points give the answer. For example, the emergence of stainless steel custom furniture provides a new impetus for the renewal of the cabinet market. In the future, these emerging whole-house customization types can greatly enrich the types of whole-house customization products, and will also usher in their own development opportunities. Such emerging custom furniture companies also need to introduce modern manufacturing concepts during the golden age of development to improve the level of corporate informatization. In order to achieve the success of the latecomers.

10. How do you view the opportunities and challenges in the next ten years?

Opportunities and challenges always coexist, and the international situation in the next ten years will be very uncertain. However, the domestic market is bound to continue to guide domestic consumer demand and help the development of manufacturing in all walks of life. For the furniture manufacturing industry, we cannot be blindly optimistic, because the uncertainty of real estate development has a great impact on home improvement and home furnishing companies. However, as long as the company is steady and stable and seizes development opportunities around the market, it will definitely achieve good development.